Brief
Four Agency, a leading and independent media, marketing, and communications agency reached out to We Are Placemaking to produce and install a unique Christmas Tree in their Cowcross Yards area. The client wanted this creative placemaking concept to reach the surrounding community, enhance their public realm and bring a Christmas feeling to the heart of London.
What we did
Working with the client’s modern concept, we set out to craft a vibrant Christmas Tree that not only engaged the local community, but also elevated the brand image of Four Agency in the area.
We were thrilled to again collaborate with Four Agency, bringing Cowcross Yards to life with a unique festive installation. Our mission was to elevate the holiday spirit beyond the conventional Christmas Tree, while also making sure elements of the project were sustainable.
Together, we crafted something truly special… Our team procured, created, and installed a visually striking Christmas Tree made from reusable crates, infusing sustainability into the heart of this celebration. Guests were also able to join in sustainable cracker workshops, encouraged visitors to come down to Cowcross and get creative at this unique destination.
To add an extra layer of excitement, we collaborated with the renowned Graffiti Kings, who brought to life this Christmas Tree by spray painted it with holiday inspired motifs,
The vibrant installation not only contributed to the community’s festive spirit but also left a lasting impression on all who passed by. We are proud to have orchestrated an event that not only showcased the creativity and innovation of a successful placemaking project, but also brought joy to the local community and supported our commitment to a greener and more sustainable future!
Deliverables
Event and production management: creating a creative design deck, developing a budget and producing a detailed schedule of the installation.
Stakeholder Management: liaising with the client and the associated stakeholders.
Logistics Management: creating a sound logistical plan for the installation and de-rig of the event.
Workshop Liaison: coordinating the logistics associated with the sustainable workshops.
