Brief

Each year, the Howard de Walden Estate, located in the prestigious area of Marylebone, hosts a Christmas event designed to bring the community together and highlight the village’s exceptional shopping and dining destinations.

We Are Placemaking proudly managed the Christmas event for the seventh consecutive year. However, this year was particularly special as it marked the first time we had the privilege of producing and managing the event with the direction of Howard de Walden Estates team.

The event, free to the public, showcased a lively and festive array of entertainment and activities this year. Highlights included food stalls, alfresco bars, live music, funfair rides, bauble and wreath-making workshops, and a magical Santa’s grotto. This year, all traders in the event were from the Marylebone Village footprint, drawing visitors from near and far to experience the festivities. The event transformed the public realm into a vibrant and welcoming holiday atmosphere, immersing attendees in the spirit of the season.

What we did

In partnership with our sister agency, We Are Ops, we collaborated closely with the Howard De Walden Estate team to produce, manage, and oversee the safe installation, live event execution, and de-rig of the Merry Marylebone Christmas event. We worked alongside Westminster City Council to ensure all applications were approved in time for the event. Creating and building relationships with existing suppliers who have participated in the event for many years was paramount for a successful event.  We were also honoured to support once again the Merry Marylebone Christmas Light Switch-On, a cherished tradition that marks the start of the festive season in Marylebone Village.

The Howard De Walden Estate’s events team provided a curated list of preferred suppliers for the event, which included food and beverage vendors such as Lurra, Lavo, and The Real Greek, as well as shop suppliers like Seal Skinz and Mejuri, ensuring a diverse and high-quality experience for attendees.

Deliverables

Event Production and Management –Managed a budget and updated the event’s existing schedule.

Logistics Management – A revised logistical plan for the installation and de-rig of the event and worked with multiple suppliers.

Health and Safety Management – advised the client on best practices and ensured compliance with all health and safety regulations.

Supplier Management and Auditing – contracted and managed existing suppliers for the installation and de-rig of the event.

Stakeholder Engagement – liaising with multiple stakeholders in the local area to make sure the event ran smoothly.

Live Event Management – working with the client onsite during the live event.

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0203 916 6310

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97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
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Nick Morgan is CEO of We Group which is made up of three agencies: The FairWe Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production ShowLAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.