Brief

Mark, a multi-platform investment manager specialising in real estate, approached We Are Placemaking for the second year running to reimagine Borough Yards with a modern festive theme for the Christmas season. The aim was to create a vibrant and engaging atmosphere that would draw visitors into the space and establish Borough Yards as a must-visit festive destination. The focus was on increasing footfall by attracting more visitors, encouraging community engagement by fostering a welcoming and festive environment, extending dwell time by inviting people to explore and enjoy the space, and ultimately showcasing Borough Yards as the destination to experience the festivities of Christmas.

What we did

To bring this vision to life, we transformed Borough Yards with a striking festive installation that enhanced the space and created a warm, seasonal atmosphere.

Festive garlands were draped along Dirty Lane and the main Borough Yards entrances, setting a welcoming tone for visitors as they entered. A beautifully decorated 10ft Christmas tree became a central focal point, adding to the festive charm. The tunnels were illuminated with vibrant green and red lighting caps, casting a warm glow throughout the area, while a captivating gift gobo projection took centre stage, catching the eye of passersby. Snowflake gobos were also projected onto the floor, adding a playful winter wonderland effect that further enriched the festive ambience.

The Christmas light installation was a huge success, attracting thousands of visitors each day. Many took the opportunity to stop, capture photos, and immerse themselves in the festive setting. It has been a pleasure to bring Borough Yards to life for Christmas once again.

Deliverables

Event and Production Management: creating a creative design deck, developing a budget and installation of the light scheme.

Stakeholder Management: liaising with our suppliers and the client.

Logistics Management: creating a logistical plan for the installation of the lighting and problem-solving logistical plans.

Sourcing and Management of all Suppliers: daily consultation, management, and supply chain ownership.

Related Projects

placemaking@wegroup.london
0203 916 6310

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: The Fair, We Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production Show, LAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.