Frida’s Parlour
Grosvenor Britain & Ireland’s mission is to create inspiring places and neighbourhoods, delivering value for customers, shareholders and co-investors. Placemaking projects play a huge part in making this happen.
Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, the We Are Placemaking team were keen to get involved.
Challenge
We Are Placemaking were asked by Grosvenor Estates to create ‘Frida’s Parlour’ as part of Belgravia in Bloom, but also to raise awareness of the Frida Kahlo Exhibition ‘Making Herself Up’ at the V&A, which they sponsored, in the lead up to the exhibition opening. The brief was to transform an empty unit into Frida’s Kitchen, mimicking her original kitchen in the Casa Azul, Mexico.
Delivery
We produced a replica of Frida’s Kitchen with a wallpaper entrance inspired by the famous Frida Kahlo portrait. We worked with local retailers to deliver a schedule of Frida inspired workshops in the space including Flower Headdress Making, Jewellery Making, Mexican Cocktails, Embroidery and Self Portraiture.
Results
This event gained extensive press coverage from Time Out, London, ES Magazine. Multiple influencers also visited the exhibition, as well as representatives from the Mexican Embassy.
Workshops sold out, and the exhibition attracted around 3,000 visitors over four weeks.
This proved a great example of how creative placemaking can entice visitors from across the globe.
