Brief

In the lead up to Valentine’s Day We Are Placemaking were asked by The Northbank BID to create a photo opportunity activation situated in the heart of Charing Cross Station. Inviting guests to ‘Capture A Memory’ they wanted us to create a seated installation so visitors could take a picture, post it and then be entered into a competition hosted by the BID’s. We Are Placemaking we were asked to oversee all core elements of the project including the lead up to the live event plus install and de-rig.

Having delivered many other London placemaking projects, as well as placemaking projects across the UK and further afield, the We Are Placemaking team were keen to get involved. 

What we did

From concept to the final result we wanted our Valentine’s activation to look as luxurious as possible. The whole piece was covered in a mix of real touch, silk, and velvet luxe rose heads, peonies, dahlias and carnations with a heart shape framing the seat and really making it the star of the show. We installed pink and red rose wall panels to attract attention and ensured the whole piece was finished beautifully with a variety of foliage, as attention to detail was key with this installation.

We also collaborated with our sister company We Are Ops who provided Health & Safety services for the installation and de-rig of this beautiful activation.

Deliverables

Production

Stakeholder Engagement

Styling

Live Event Management

Related Projects

(020) 8068 5232

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production ShowLAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.