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Brief

St James Quarter is a new retail led, lifestyle district. Following on from the work we did launching the centre in June 2021, We Are Placemaking were asked to put forward some creative ideas to activate Edinburgh Style. The event needed to appeal to brand partners and the wider Edinburgh community.

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What we did

We Are Placemaking were tasked with activating various areas and we wanted to ensure there was always something going on with shareable content, both physically and digitally. We created a series of ‘Style Stories’- backdrops offered to brand partners for displaying their style, ‘The Style Lounge’ – a quirky pop up lounge with drop in talks with topic examples around Sustainable Fashion, Fashion Designers, Brand Partners and Pattern Illustrators.

In addition to this, we hosted the hero ‘SJQ Style Dome’- a main stage space for a weekend of activity with Edinburgh College of Art Fashion Displays of looks, jewellery and textiles. We labelled the Car Park ‘Underground Style’ where St James Quarter hosted a Vintage Fashion Market, and we worked closely with Edinburgh College of Art on an underground style fashion show. Including a bar provided by Johnnie Walker.

Deliverables

Concept Design
Event Production
Health & Safety
Live Event Management
Brand Partner Engagement
Local Community Engagement
Stakeholder Management

Related Projects

placemaking@wegroup.london
(020) 8068 5232
UNIT 301 BRICKFIELDS, 37 CREMER ST, HACKNEY, LONDON E2 8HD

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Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production Show, LAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.