Brief

St James Quarter is a new retail led, lifestyle district. Following on from the work we did launching the centre in June 2021, We Are Placemaking were asked to put forward some creative ideas to activate Edinburgh Style. The event needed to appeal to brand partners and the wider Edinburgh community.

What we did

We Are Placemaking were tasked with activating various areas and we wanted to ensure there was always something going on with shareable content, both physically and digitally. We created a series of ‘Style Stories’- backdrops offered to brand partners for displaying their style, ‘The Style Lounge’ – a quirky pop up lounge with drop in talks with topic examples around Sustainable Fashion, Fashion Designers, Brand Partners and Pattern Illustrators.

In addition to this, we hosted the hero ‘SJQ Style Dome’- a main stage space for a weekend of activity with Edinburgh College of Art Fashion Displays of looks, jewellery and textiles. We labelled the Car Park ‘Underground Style’ where St James Quarter hosted a Vintage Fashion Market, and we worked closely with Edinburgh College of Art on an underground style fashion show. Including a bar provided by Johnnie Walker.

Deliverables

Concept Design
Event Production
Health & Safety
Live Event Management
Brand Partner Engagement
Local Community Engagement
Stakeholder Management

Related Projects

placemaking@wegroup.london
0203 916 6310

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: The Fair, We Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production Show, LAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.