Intro

We Are Placemaking were asked to put together creative ideas for a Halloween event in two locations: Westquay and Bullring/ Grand Central in Birmingham over the course of October half term. We had great fun discussing different Halloween ideas that we could produce and ended up with a Halloween Haunted House Experience!

Delivery

We developed a multi room haunted Halloween house activation with a full frontage build. The house was split into the Scientists Lab, the monster room, the UV room and then the spiders lair. Interactives included a dare to smell station, noise activating buttons and bells, an interactive neon chalk wall in the UV room, remote control spiders and a magnifying glass station in the lab.

Delivery

Two events build – break at the same time in two locations over the course of ten days.

Social media engagement throughout the course of the event.

High footfall throughout the event.

Related Projects

(020) 8068 5232

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production ShowLAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.