Intro

We Are Placemaking were asked to put together creative ideas for a Halloween event in two locations: Westquay and Bullring/ Grand Central in Birmingham over the course of October half term. We had great fun discussing different Halloween ideas that we could produce and ended up with a Halloween Haunted House Experience!

Delivery

We developed a multi room haunted Halloween house activation with a full frontage build. The house was split into the Scientists Lab, the monster room, the UV room and then the spiders lair. Interactives included a dare to smell station, noise activating buttons and bells, an interactive neon chalk wall in the UV room, remote control spiders and a magnifying glass station in the lab.

Delivery

Two events build – break at the same time in two locations over the course of ten days.

Social media engagement throughout the course of the event.

High footfall throughout the event.

Related Projects

placemaking@wegroup.london
0203 916 6310

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: The Fair, We Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production Show, LAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.