Introduction
The Crown Estate covers central London, as well as retail across the country and offshore wind. The independent business, owned by the British monarchy, also has a substantial rural and coastal portfolio – managing the seabed around England, Wales and Northern Ireland.
The estate is one of London’s most significant property owners and has been for hundreds of years. They use their scale and breadth to create brilliant places which draw people to London, and deliver outstanding spaces for their business customers.
Challenge
We Are Placemaking were asked to produce The Crown Estate’s annual Wimbledon Screening, running for the full two weeks of Wimbledon. This included management of install, live and de-rig with all content and staffing.
Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, the We Are Placemaking team were keen to get involved.
Delivery
Supplier Sourcing and Management
Event Production and Management through Build & Break
Licensing
On site Staffing including Security Management
Health and Safety Consultancy
Technical Production Management
Creative Production Management
Results
31 pieces of media coverage
35,000 visitors over 2 weeks
Increased social media engagement
45% increase on daily footfall
