Brief

Baker Street Partnership invited We Are Placemaking to collaborate on their Summer Series held in Portman Square, Marylebone. What is normally a private park for residents to use as their gardens was opened once a month every Wednesday from June to September, and for a whole week in July during the Wimbledon Tennis Championships. This was so everyone could come and enjoy the beautiful surroundings, just minutes from the hustle and bustle of Oxford Street.

What we did

The We Are Placemaking team worked closely with the Baker Street Partnership to encapsulate their message of wellness and sustainability. This idea was implemented from the workshops all the way down to the reusable cable ties!

With the success of previous years, we listened to the feedback from guests and residents and worked on a schedule for food traders and bars from local businesses to give offerings on the live event days. This was then paired with sustainable workshops, which were free to partake in and would give all participants new ways of using sustainability in their everyday life. During the Wimbledon weeks especially, we made the space welcoming to all, from craft corners to various different seating arrangements, so that the space and additional entertainment could be enjoyed.

Each live event day held a different set-up to give as much variety to the guests in the park, allowing them to have a new experience each time they entered the space.

An online advertisement for Summer in the Square at Portman Square Gardens

Deliverables

Workshop Liaison: delivered varying styles of workshops from yoga to beeswax food wrap workshops for all ages.

Event and production management: producing an ever-changing schedule of summer event installations.

Stakeholder Management: liaising with the client while being mindful of the residents’ needs.

Logistics Management: creating a sound logistical plan for each installation and de-rig of the event, working with multiple suppliers.

Sourcing and management of all suppliers: daily consultation and ownership of supply chain.

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Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production ShowLAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.