Brief

We Are Placemaking were asked to partner with an upcoming and exciting artist to re-imagine the tree infrastructure that previously existed as “The Terrarium Tree at Christmas 2020“. 

Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, we were keen to get involved.

King’s Cross Estate partnered with the talented Adam Nathaniel Furman to design the Spring/Summer Installation at the entry point to Coal Drops Yard.

What we did

We Are Placemaking partnered with Adam to deliver his vision for ‘Proud Little Pyramid’. The tree framework was cladded with di-bond and recreated to form a pyramid inspired by Katy Perry’s ‘Dark Horse’ Music Video. This garnered wide-scale press attraction in London, appearing across Time Out’s socials and additionally featured on Dezeen. It was also really popular with visitors and the local stakeholders, and brought a new and exciting element to the public realm. 

Deliverables

Production
Build & Break
Concept Development

Related Projects

placemaking@wegroup.london
0203 916 6310
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06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

© 2025 We Are Placemaking All rights reserved /

© 2025 We Are Placemaking All rights reserved /

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Nick Morgan is CEO of We Group which is made up of three agencies: The Fair, We Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production Show, LAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.