Introduction

We Are Placemaking supported Kings Cross Estate and Argent to deliver their Traditionally Untraditional Christmas Campaign in December 2020. We Are Placemaking were tasked with creating a sustainable and stand out festive activation, along with estate’s festive dressing. Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, the We Are Placemaking team were keen to get involved.

As part of this, We Are Placemaking produced two out of four of their unique Christmas Tree installations, The People’s Tree and Terrarium Tree.

The People’s Tree at Battle Bridge Place saw a multi-coloured, interactive installation featuring playful dynamic light effects powered by the actions of visitors and passers-by. Members of the public would wave their hands near the tree to activate its sensors and trigger a multi-coloured festive light show for the whole family to enjoy!

The Terrarium Tree at Coal Drops Yard featured a 28ft tall tree made up of 70 living terrariums created by our Coal Drops Yard friends The Botanical Boys alongside 168 mirror balls. Post event, each terrarium was re-homed to live its full life.

Challenge

We Are Placemaking delivered this campaign in various tiers of lockdown in an evolving environment due to Covid-19 government guidelines. This presented new challenges around the way the public could interact with the campaign in the public realm and also whilst working on site, ensuring safe practice.

Results

Londonist top trees to see in 2020

Time Out coverage

Terrarium Tree built as a sustainable and unique creation that can live on beyond Christmas, rehoming 70 living terrariums post event

Full site wide dressing

Related Projects

placemaking@wegroup.london
0203 916 6310

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: The Fair, We Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production Show, LAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.