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Brief

We Are Placemaking were asked to partner with an upcoming and exciting artist to re-imagine the tree infrastructure that previously existed as “The Terrarium Tree at Christmas 2020“. 

Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, we were keen to get involved.

King’s Cross Estate partnered with the talented Adam Nathaniel Furman to design the Spring/Summer Installation at the entry point to Coal Drops Yard.

What we did

We Are Placemaking partnered with Adam to deliver his vision for ‘Proud Little Pyramid’. The tree framework was cladded with di-bond and recreated to form a pyramid inspired by Katy Perry’s ‘Dark Horse’ Music Video. This garnered wide-scale press attraction in London, appearing across Time Out’s socials and additionally featured on Dezeen. It was also really popular with visitors and the local stakeholders, and brought a new and exciting element to the public realm. 

Deliverables

Production
Build & Break
Concept Development

Related Projects

placemaking@wegroup.london
(020) 8068 5232

06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production Show, LAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.