Brief

After the resounding success of last year’s event, we were again requested to deliver this fantastic celebration of Uzbekistan culture within the beautiful surroundings of Potters Fields Park, London.

This year, Oshpaz and the Uzbekistan Government wanted to create a festival even more memorable than before – with additional offerings, higher footfall, and a partnership with the State Unitary Enterprise National PR Center.

This unique opportunity to showcase Uzbek culture is really special for our team, and we were excited to continue building our partnership to produce this one-of-a-kind event for visitors from far and wide.

What we did

From arts and crafts exhibitions showcasing traditional Uzbek craftwork, to traditional live music and DJs, and a whole tonne of Plov cooked by Uzbek chefs in the open air – Uzbek Culture and Food Festival offered a huge range of fun and flavour against the backdrop of Tower Bridge.

We had a strong understanding of Oshpaz’s vision and, as always, we focused on visitor experience – with a particular emphasis on space following an incredible turnout in 2023.

 New additions included a secluded area for special guests and Uzbekistan signatories to mingle. The new HERO moment came in the form of an arch decorated with beautiful Uzbekistan art, which can be used for future events in a bid to minimise waste.

The client was keen to make the stage area even more engaging then the year prior, so we worked with our brilliant suppliers to make sure the client’s needs were met – implementing a new catwalk which enabled performers to be within touching distance of guests.

The nature of this event requires strong communications with parties both in the UK and over 3,700 miles away in Uzbekistan. Our experience overcoming language barriers enabled us to succeed again this year, and we supported international artists, traders and chef teams manage structures throughout the event to ensure a safe festival for all attending. We continued to provide services through our suppliers critical to such a large event, such as crewing, security and medical.

This year, we welcomed just over 30,000 guests through the event who enjoyed food, drinks, music, crafts and culture from Uzbekistan Culture. We were honoured to produce such a successful event, and look forward to continuing our collaboration with OshPaz and the Government of Uzbekistan.

Deliverables

Event and Production Management: creating an event management plan, developing a budget and producing a detailed production schedule of the event.

Stakeholder Management: liaising with the client and the public realm stakeholders.

Logistics Management: creating a sound logistical plan for the installation and de-rig of the event, and working with multiple suppliers.

Sourcing and management of all suppliers: daily consultation, management and ownership of the supply chain.

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Nick Morgan is CEO of We Group which is made up of three agencies: The FairWe Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production ShowLAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.