Live In The Square
To launch Grosvenor Britain & Ireland’s London Estates 2020 vision for Mayfair & Belgravia, We Are Placemaking curated a cultural programme to establish Mayfair’s Grosvenor Square as a destination, and change perceptions of the area. For the first time, Grosvenor regained management of Grosvenor Square from Royal Parks in Spring 2018 and wanted to mark this moment by hosting a step-change cultural event in the heart of Mayfair.
Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, the We Are Placemaking team were keen to get involved.
Delivery For A Summer Series Of Culture
3 nights of performance with English National Ballet
4 nights with Mimbre Acrobats: The Exploding Circus
4 Nights with Ronnie Scott’s with headlines such as St Germain, Sister Sledge, Submotion Orchestra and Big Band day
We Are Placemaking did full development of the brief, curation, partnership management, and production through to debrief
Full creative development of this creative placemaking event
Support on branding and marketing collateral for the program
Complete event management on site each day
Design and event layout for the whole event working with constraints of the park and conservation area
Management of two bars; a 40ft wooden container and a Pimm’s bar with Diageo
Working with key sponsors for the event to offer raffles and competitions
Managing all suppliers on site through build, live and break
Security management throughout the summer
WATF managed all H&S for the event including on site event H&S and pre-production
Ensure a high quality presentation at all times
Front of house management, managing a team of hosts, ambassadors and bar staff
Managing two ticketing platforms through the event, SEE tickets and Ticketmaster
Managing all ticketing through to end of the event
Results
11 full days of live shows
Widespread media coverage, including in Time Out, Evening Standard and The Guardian
450 capacity each night
2 bars
Diageo partnership with Pimm’s
