Brief

We Are Placemaking were asked by Victoria BID to create a Winter activation concept for December 2021. The theme of the activation was après ski lodge with live dates 8th – 12th December. This included 9 pop up Chalets and domes dotted in various venues around South West London. They wanted the chalets to provide an opportunity for local businesses to take over and be involved in the Winter Event. All core elements would be produced and managed by the We Are Placemaking team.

Having produced many other London placemaking projects before, as well as placemaking projects across the UK and further afield, the We Are Placemaking team were keen to get involved.

What we did

We had the pleasure of transforming Victoria and the Northbank District in a festive wonderland. We installed 10 wooden chalets that were hosted by various Hotels and venues, which created a magical winter trail for guests to follow whilst enjoying delicious festive offerings. Each chalet had its own Christmas theme, everything you can imagine from baubles and snow, to candy canes and gingerbread. All of which we styled and dressed our team, whilst also working closely with all stakeholders involved to ensure they had everything they needed for the live event.

In addition to all the wonderful festive chalets, we also installed two clear domes, one in Victoria Embankment Gardens and the other in Eccleston Yards. These were turned into cosy warm spaces complete with sheepskin rugs, soft furnishings, garlands and pea lights. Over the course of the live event these domes were taken over by independent businesses hosting gorgeous Christmas themed workshops. We saw wreath making, chocolate and wine tasting plus various arts & craft sessions taking place. It was also exciting to see our dome part of the Eccelston Yards Christmas Market at the weekend of the event. Where our busy workshops had a lovely background of live music to work to, filling everyone with festive cheer!

Deliverables

Event Production

Styling

Stakeholder Management

Health & Safety

Licensing

Live Event Management

Related Projects

placemaking@wegroup.london
0203 916 6310
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06-101 and 06-102, SHOREDITCH EXCHANGE
97-101 HACKNEY ROAD
SENNA BUILDING
GORSUCH PLACE
LONDON
E2 8JF

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© 2025 We Are Placemaking All rights reserved /

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Nick Morgan is CEO of We Group which is made up of three agencies: The Fair, We Are Placemaking and We Are OPS. Nick has over 25 years of experience working across event production, licensing and health & safety for large-scale events and festivals and within the public realm.

Nick is Vice-Chair of AIF (Association of Independent Festivals), and sits on the Advisory Board of NTIA (Night Time Industries Association) NOWIE (Network Of Women In Events). He is also a member of the SAGE (Safety Advisors Group for Events) committee and the ESA (Event Safety Alliance) – working with organisations to continuously lobby government and encourage more support across the sector.

Nick often speaks on topics that include managing growth, independent festivals, the experience economy, government advocacy, licensing and health & safety, at industry events including the Event Production Show, LAEOG, The All Parliamentary Group for Events, the Institute of Licensing, the Night Time Economy Summit and FestForums in the US. The independent festival sector is close to Nick’s heart, and The Fair – as one of the largest independent festival production houses in the UK – works across 128 shows, from Boiler Room to Eastern Electrics.