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We’re so excited to announce that we are collaborating with Mayfair to bring one of the UK’s official Team GB fan zones to life.

For the much-anticipated Olympic Games, we’ll be transforming Grosvenor Square into a vibrant hub where guests can watch the games live on a giant screen in the heart of Mayfair…

Mayfair Coronation Garden Party in Grosvenor Square
Mayfair Coronation Garden Party in Grosvenor Square

Following the success of the Mayfair Coronation Garden Party, which welcomed over 10,000 guests to celebrate the momentous event in Grosvenor Square, the property company invited We Are Placemaking to produce one of only nine official GB fan zones in the UK.

As with all placemaking events, community is key, and we’ve been connecting with local businesses who will offer a selection of food and beverages at stalls situated around the square.

We look forward to welcoming residents, families and visitors of all ages to this free, fun-filled space. Let the games commence!

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AprilC

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Nick Morgan is CEO of We Group which is made up of three agencies: We Are Placemaking, The Fair and We Are OPS. He has over 25 years of experience across large-scale event production, licensing and health & safety within the public realm, as well as large-scale festivals and events, which attract hundreds of thousands of people each year.

Nick is a well-respected figure in the events industry. He sits on the High Streets Task Force as a mentor / facilitator and works with councils across the UK looking at void strategies. He also works with urban planners, advising on how to animate public realms for customers and communities.

Nick speaks on topics that include experience economy, government advocacy, placemaking, licensing and health & safety, at industry events including the Event Production Show, LAEOG, NOEA, The All Parliamentary Group for Events, and FestForums in the US, as well as at universities across the country.

The event sector is close to Nick’s heart, and WeGroup works with some of the leading global developers to bring their ideas to life.